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How do you define your corporate ‘why’ and use it to guide decisions within your business? – Business “purpose-o-meter”

Business “purpose-o-meter”

Based on principles from The Heart of Business, this tool will help you assess the strength of your company’s purpose.

Assess the strength of your company’s purpose

ASSESS THE STRENGTH OF YOUR COMPANY’S PURPOSE

Business “purpose-o-meter”

5 brief questions

Move the slider left or right according to your
most appropriate answer.

Is your company’s purpose:

1

Meaningful: In other words, does it make a real difference in people’s lives? Does it have the potential to make a meaningful difference for all stakeholders?

Stongly Disagree Stongly Agree
2

Authentic: Does it match what people at the company care deeply about? Does it resonate with the company’s values?

Stongly Disagree Stongly Agree
3

Credible: Does it leverage the company’s unique abilities or assets? Can the company deliver in a way that makes a significant difference? Does it make business sense? Can it be translated into concrete actions?

Stongly Disagree Stongly Agree
4

Powerful: Are the needs the company addresses important and sizable? How much good comes from addressing these needs?

Stongly Disagree Stongly Agree
5

Compelling: Is it clear, specific and aspirational enough that it can inspire and mobilize people both within and outside the company?

Stongly Disagree Stongly Agree

Your company's strength of purpose score:

0/10